B-to-B Events
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B-to-B EventsCisco’s GSX goes virtual
Cisco takes its global sales meeting virtual for the first time in 20 years
VIRTUAL EVENTS are one of the fastest growing platforms in the event industry. Yet despite their slick graphics 3D environments and high-tech appeal the pervasive question remains: How do you engage with attendees if you can’t see touch or talk to them?
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B-to-B EventsSiemens Proves Measurement is King
Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI
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B-to-B EventsAARP goes techie for Vegas@50
AARP’s Vegas@50+ goes digital just like its tech-savvy attendees
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B-to-C EventsThe FTC calls bloggers to task
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board
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B-to-C EventsUntapped ROI Opportunities Lurk Nearby
There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements
WHEN THE ECONOMY WENT ALL KUROSAWA on the world some brand marketers took a hard look at their bottom lines and hastily bailed on their old legacy sponsorships in favor of more provable investments. What they may not have known is that now more than ever there are ways to leverage a property’s assets to secure the kind of metrics that prove how lucrative a smart sponsorship can be.