B-to-B Events

The Chrysler Group brought its ride-and-drive expertise to bear on its entire family of brands and created what it called the Ultimate Ride and Drive Experience for show goers at the Los Angeles Auto Show, which ended Sunday, Nov. 27. The experience enabled consumers to get behind the wheel and experience Chrysler, Dodge, Jeep, Ram Truck and Fiat vehicles first hand, all together in a course designed to show off each brand’s key features. The route was set up in and around the Los Angeles Convention Center area.

This month, we go back to Social Media 101 to examine some of the key factors to consider when deploying a fully integrated live event and social media program. This is a broad field, and we’re approaching it with the help of two tipsters: Jim Spinello, 
senior vp-marketing communications at Chicago-based event agency rEvolution, and Blake Cahill, president at Banyan Branch, a social media agency based in Seattle.

High-tech brands are known for innovation. But behind the scenes at Cisco’s biggest annual user event, CiscoLive!, technology played an entirely different role—as a strategic partner.

Smirnoff once again is leveraging the power of Facebook to reach revelers around the globe through its Nightlife Exchange Project. And to shake things up a bit, this year it is introducing Madonna into the mix. Last year’s inaugural effort had Smirnoff’s Facebook fans sharing their nightlife faves, from music, to fashion, to venues, to food and, of course, cocktails. They submitted more than 33,000 ideas to facebook.com/smirnoff, and the best of them came to life at 14 events around the globe on one night—Nov.