B-to-B Events

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events, design a more metrics-based portfolio and prove the power of live experiences. In the early days of YouTube, amateur videos reigned supreme. From keyboard cats to kids still […]

t’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a piece.

It’s ranked as one of the worst data breaches in history, as 40 million Target customers’ credit and debit card information was stolen at the peak of the 2013 holiday shopping season. In early January, Target then announced that 70 million more customers may have had their personal information, like addresses and phone numbers, compromised […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events, design a more metrics-based portfolio and prove the power of live experiences. All the emphasis on data and measurement can be overwhelming to event marketers who must remember—just […]

So, you’ve set a clear and measurable goal for your event or conference and have established the metrics that matter. You’ve got service providers to analyze your email marketing campaigns and social media efforts. Here is a rundown of additional measurement tools to deploy, some off-the-shelf, some proprietary, some tried and true, and some new […]