B-to-B Events

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Even in a female-dominated industry, women in events still follow suit when it comes to those frustrating national averages that keep women’s salaries hovering around two-thirds of what their male counterparts make. In our fourth Women in Events Special Report, we interview 17 of the industry’s top female marketers to find […]

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The definition of “social currency” has taken an interesting turn lately as brands have started to roll out campaigns that invite consumers to “pay” […]

As if planning and executing events weren’t hard enough, a number of factors conspire to make the job even more difficult for women. The latest Women in Events survey, conducted this past July, uncovered a number of challenges faced by women and the best ways to overcome them. More information will appear in our August/September […]

For its latest campaign, The Surprise Inside Project, Cracker Jack surveyed 1,000 parents nationwide to find out what makes a memorable family moment. Nearly three-quarters of American families said the best memories involve surprises, with nearly one-quarter of parents springing a surprise experience on their families as often as once a week. Building off these […]

[icon image=”briefcase” size=”0″ cont=”no” float=”left”]Are you a woman in events? Do you have opinions about the ups and downs of being a female in the industry? Share your thoughts in our anonymous 2014 Women in Events survey and enter for a chance to win a $250 DryBar gift certificate. Women at last have earned their […]