B-to-B Events

More than 40 new cars were revealed at the North American International Auto Show in Detroit, which opened to the press on Jan. 12 at Cobo Center. The new models, along with exotic sports cars, pickup trucks and a host of other vehicles, were on display amid giant video screens, two-story arches, sophisticated lighting, interactive […]

Just as the cars on display at the North American International Auto Show have become more high-tech, with alternative fuel and safety features and futuristic mobility concepts, the exhibits themselves incorporated technology that engaged and educated auto show attendees as well. The NAIAS launched on Jan. 12 with a press preview at the Cobo Center […]

Call them the partner of the year and it might be an understatement. From Banana Republic and Bud Light to Doritos and dozens of others, Uber has become a valuable partner for amplifying event marketing campaigns. “They’re everybody’s darling at the moment,” says Bill Bergofin, svp-marketing at NBC Sports, which in August leveraged Uber to […]

It’s warm and sunny in San Francisco. People are lounging on beanbag chairs spread around a grassy outdoor plaza. Others are playing corn hole toss or ping pong. Music wafts through the air. The fun, relaxed atmosphere feels like Outside Lands, the music and arts festival in Golden Gate Park. But it’s actually downtown Howard […]

Lowe’s home improvement store made a dramatic statement in the smart home category at the International Consumer Electronics Show. Promoting its Iris home management tech solution, the brand built a two-story, 2,000-square-foot house exhibit on the show floor. Complete with six rooms, a private second-floor meeting space and a merchandise wing, the exhibit accommodated 30 […]