Archive

B-to-B Events

  • Special Report: Women in Events 2015

    [box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In our annual state of the union for women, 28 of the industry’s top trailblazers talk about what it takes to survive and thrive in the world of events   Earlier this summer, we assembled 28 of the industry’s top female executives for what has become our largest Women […]

  • The Women in Events Brand Roundtable

    [box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] This summer, we invited 14 of the industry’s top women in events to join us for a candid conversation about the challenges and opportunities of being female in experiential marketing. Two roundtables took place, one in New York City and one in San Jose. Over the course of the nearly […]

  • The Industry’s First Women in Events Agency Roundtable

    [box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] As the experiential industry continues to take off in new and ever-evolving directions, so do the roles and opportunities for women on the agency side of the business. In this, our inaugural Women in Events agency roundtable, we assemble 11 of the industry’s leading agency executives to find out […]

  • Inside AARP’s Four Content Sharing Strategies

    Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at AARP, including the association’s annual Life@50+ event and expo, puts it, “We have a dotted-line relationship to our friends at the magazine shop.” Although the events group operates semi-independently of AARP The Magazine, AARP Bulletin and aarp.org, it shares a […]

  • An Insider Look at Fast Company’s Magazine Event Strategy

    Fast Company is well versed in the value of the live magazine event as a way to bring its pages to life—the publication’s event schedule kicks off in March with the Fast Company Grill at South by Southwest Interactive, continues in May with its L.A. Creativity Counter-Conference and ends in November with its upcoming 20th […]