B-to-B Events
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B-to-C EventsJetBlue Offers Three Tips for Activating In-Flight Events
Marie Claire in 2016 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.”
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Editor's PicksWinners Announced: The 2017 Experience Design & Technology Awards
The editors of Event Marketer magazine announce the winners of the 2017 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and partners worldwide. Congratulations to all of this year’s winners. View full coverage of the 2017 Experience […]
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B-to-C EventsFive Tools to Collect Data Faster and Smarter
Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade.
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B-to-C EventsWe Have Liftoff: Eight Ways to Master a Launch Event
Ask almost any event marketer which event type is most challenging to execute and you’ll often find product launches at the top of the list. The struggle is real when it comes to creating an experience that accurately illustrates the benefits of the new product, aligns with the brand’s broader ethos and inspires attendees to […]
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B-to-C EventsSalsa Brand LA VICTORIA Celebrates 100 Years With Private Culinary Events and Traditional Sampling
It’s no easy feat capturing the essence of modern West Coast living, but salsa brand LA VICTORIA managed to pull it off just in time for its 100th anniversary. The brand, which introduced the first jarred salsa product to the U.S. in 1917, paid homage to its heritage and celebrated its modern ethos over the […]