B-to-B Events

The editors of Event Marketer announced the 2020 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.

There are big questions surrounding what the event industry will look like as it reemerges on the other side of the pandemic’s social distancing mandates. A topic event marketers have recognized for years, and have made systematic changes to address, is sustainability. Once an issue primarily tackled behind the scenes, sustainability is now woven throughout […]

Here’s a million-dollar question: Is it time to move the location of your flagship conference? It’s a topic on a lot of event marketers’ minds following Oracle’s decision to relocate its OpenWorld conference to Las Vegas this September, ending the show’s 20-year run in San Francisco. According to the brand, the move is a result […]

Collaboration is engrained in the event marketing discipline, and in the absence of events, some marketers are feeling disconnected from their teams, their clients, their customers and the industry as a whole. But here’s the good news: a number of virtual collaboration platforms that allow for idea-swapping and networking are available to keep event professionals […]

Each week we’re sitting down for virtual chats with event professionals to discuss the COVID-19 pandemic’s impact on the industry, and what comes next. Our featured panelists this week are: Tracey P. Shechtman, VP-Global Experiences + Brand Partnerships, American Express Dan Preiss, Senior Director-Global Brand and Experiential Marketing, Dell WATCH NOW—IT’S FREE   Tweet us […]