B-to-B Events

B-to-B Events

January 28, 2010

Cisco’s GSX goes virtual

Cisco takes its global sales meeting virtual for the first time in 20 years VIRTUAL EVENTS are one of the fastest growing platforms in the event industry. Yet despite their slick graphics 3D environments and high-tech appeal the pervasive question remains: How do you engage with attendees if you can’t see touch or talk to...

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January 28, 2010

Untapped ROI Opportunities Lurk Nearby

There are untapped ROI opportunities lurking between the lines. Three ways to unleash the hidden potential of your sponsorship agreements WHEN THE ECONOMY WENT ALL KUROSAWA on the world some brand marketers took a hard look at their bottom lines and hastily bailed on their old legacy sponsorships in favor of more provable investments. What...

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