B-to-B Events

B-to-B Events

January 28, 2010

Women in Event Marketing: Litzow

Who she is: Litzow is charged with ensuring that SAP’s 3 000-plus annual events offer a consistent brand and customer experience throughout the world. Those events range from large customer conferences such as Sapphire which in May attracted 15 000 attendees in Orlando and another 10 000 in Berlin to Tech Ed conferences for developers...

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January 28, 2010

Magic Moments

Fact: Photo activation is certainly no spring chicken in the event space.

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January 28, 2010

Enticing Partners to Sign On

The power of b-to-b road shows continues to grow with brands of all shapes and sizes reaping the benefits of on-demand tours that take products and services directly to customers and prospects.Some tours are producing such stellar results that the brands behind them are actually selling sponsorships to their own programs. And why not? Bringing...

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January 28, 2010

How to Make Events Greener

LIVING GREEN takes more than changing a lightbulb or buying a hybrid car. It requires a real commitment to making green choices in the most major and minor aspects of a lifestyle. In the event marketing industry it isn’t any different. Many companies are taking baby steps towards making their businesses greener from top to...

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January 28, 2010

More From Mobile: Adapt to Changing Paradigms

DARWIN TELLS US that only species with the ability to adapt to environmental changes can compete and ultimately survive. You ain’t just whistling Dixie Charlie. The mobile marketer’s world has changed dramatically in one short year. We don’t need to tell you why. But it’s more than just $4 gas that’s changing the mobile picture....

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