B-to-B Events

The tech extravaganza that typically descends upon Las Vegas this month, CES, went virtual—and brands have had to adapt. Take Cadillac, which showcased the customizable user interface of its first all-electric SUV, LYRIQ, an interactive display that gives drivers key details about the vehicle and a personalized experience, to attendees in a virtual setting. The 33-inch […]

Enclosed pod structures are helping business owners across the country fight for survival amid COVID-19. They’ve been used by fitness studios this year for socially distanced classes, and they’re cropping up more and more in markets across the country this winter to keep customers and clients warm and comfortable. While the food and beverage industry, […]

Over the last 11 months, women in events have unwound a year’s worth of work, guided pivot strategies and ramped up compelling virtual experiences.

The people have spoken and EM’s top 10 most-read stories of 2020 have been determined. As you can imagine, the following case studies, tips pieces and field reports reflect a year of challenges, wins, and, yes, pivots for the industry. A few even harken back to the old normal. Now, grab yourself a hot beverage […]

A quick Google search of the term “extended reality” would have you believe it’s a blanket phrase used to encompass all of the “realities”—AR, VR and MR. But the technology is much more nuanced. When you break it down, the use of extended reality generally requires LED video walls and flooring to form a backdrop […]