Yahoo Visualizer Brings Data to Life for Advertisers - Event Marketer

Yahoo Visualizer Brings Data to Life for Advertisers

ETA_Audience_Yahoo_2015
Brand: YAHOO!
Agency: MAD SYSTEMS WE ARE THE NATION
Awards: EVENT TECHNOLOGY AWARDS — BEST AUDIENCE INTERACTION
Year: 2015

They say seeing is believing, which was Yahoo’s goal at CES 2015. Yahoo wanted to bring to life for advertisers the vast amount of data it has for targeting digital advertising campaigns to the right users at the right time with the right messaging. The answer was a motion-sensitive, interactive data universe where users could interact with different data points and learn some fun facts about Yahoo’s audience. Participants stood eight feet in front of the data wall and motioned with their hands to grab, collect and explore interesting data insights. The Data Visualizer helped advertisers visualize Yahoo’s treasure trove of data and showed how Yahoo is able to mine that data to better target its campaigns.

The core system utilized an Alienware laptop running at 3.3GHz, with 16GB of fast RAM. Content was played from a Samsung 850 EVO solid-state drive and the graphics card was the nVidia GeForce GTX770. The input device for public usage was the Microsoft Kinect V2. Got that?

All this technology brought the abstract concept of data targeting to life by creating a fun experience that educated users, and based on consumer surveys, earned the Data Visualizer top picks as the No. 1-rated Yahoo experience at CES.

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