Wrigley Visits Hispanic Markets with Family Interactives - Event Marketer

Wrigley Visits Hispanic Markets with Family Interactives

DB_Wrigley_2008 Ex
Brand: WRIGLEY
Agency: CARDENAS MARKETING NETWORK
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2008
To target the Hispanic market, Wrigley created the Planeta Wrigley tour that visited festivals across the country. The goal: sampling and to create brand affinity by tapping into this market’s passion…
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