Wizards of the Coast Brings 'Zendikar' Game to Life - Event Marketer

Wizards of the Coast Brings ‘Zendikar’ Game to Life

DB_Silver_Wizards of the Coast_EDA 2015
Brand: WIZARDS OF THE COAST
Agency: SITELINES
Awards: EXPERIENCE DESIGN AWARDS — BEST CONSUMER EVENT EXHIBIT/ENVIRONMENT
Year: 2015

The “Magic: The Gathering” card game came to life at PAX 2015 through installations illustrating the game’s Zendikar world at the Washington State Convention Center. Outside, a 25-foot Eldrazi monster (sculpted foam on steel armature) “burst” from the glass façade, its tentacles stretching across the sidewalk “crushing” a police car. That lured attendees inside to the dual-level 18,000-square-foot booth where Hedrons burst from the floor, landscapes covered the walls and a world championship game was broadcast live.

Back to EventMarketer.com

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |