Vornado Invites Ad Buyers to Co-create Film Content - Event Marketer

Vornado Invites Ad Buyers to Co-create Film Content

DB_Gold_Vornado_EDA 2015
Brand: VORNADO REALTY TRUST
Agency: SECOND STORY
Awards: EXPERIENCE DESIGN AWARDS — BEST USE OF MEDIA A/V
Year: 2015

Vornado Realty Trust hoped to attract advertisers when it brought its colossal 4K screen to Times Square. Transforming the screen into an interactive artistic platform, Vornado invited media buyers to participate in the co-creation of content by using tablets to combine a series of visual and audio elements into their own personal film. The brand merged the content to create an exhibition full of color, sound and movement that was used to launch the world’s largest screen.

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