UBM Tech Unveils a Social Storytelling Strategy - Event Marketer

UBM Tech Unveils a Social Storytelling Strategy

DB_Interop_2013 ETA
Brand: UBM
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-B)
Year: 2013
Interop Las Vegas, a business technology event produced by UBM Tech, leveraged an integrated social media campaign to increase engagement, educate the audience and drive registrations. Interop already…
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