U.S. Olympic Committee Targets Next-Generation Fans - Event Marketer

U.S. Olympic Committee Targets Next-Generation Fans

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Brand: UNITED STATES OLYMPIC COMMITTEE
Agency: WASSERMAN
Awards: EX AWARDS — BEST OLYMPICS ACTIVATION
Year: 2017
It’s easy to capture the essence of Olympic sports, but the United States Olympic Committee (USOC) for its 15-month, multi-market Road to Rio tour captured the spirit of both Brazil and of Olympic sports,…
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