Toyota Makes One-to-One Connections with Gen Y - Event Marketer

Toyota Makes One-to-One Connections with Gen Y

DB_Fresh_2004 Ex
Brand: TOYOTA
Agency: AUTOMOTIVE MARKETING CONSULTANTS
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2004
Toyota stayed low and under the radar with a youth-targeted retail program for Scion. Eschewing traditional marketing for personal one-to-one connections, Toyota launched Behind the Wheel to foster a…
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