TOTO Booth Creates System for Displaying New Products - Event Marketer

TOTO Booth Creates System for Displaying New Products

DB_Silver_TOTO_2009 Ex
Brand: TOTO
Agency: IMAGINATION
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2009

The Kitchen/Bath Industry Show (K/BIS) is the most important event of the year for TOTO, so to showcase its range of luxury products and set the brand apart in a new way, the company hit the show floor last April with an all-new, 63,000-square-foot booth that was designed to create a system for displaying new products and technologies.

In order to facilitate a seamless journey through the space while differentiating product areas with unique design treatments, TOTO looked to a water theme. The space was designed to resemble a suspended water drop and surrounding ripples. The graphics panels for each part of the stand were treated with changing hues of light, so visitors moved through layered color fields along with the product experience. The whole idea was to draw visitors to the center of the booth through a number of different product zones that radiated outward in concentric circles.

The TOTO booth attracted thousands of visitors daily, and captured a total of 3,000 qualified leads.

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