Symantec Uses Apps, Chips to Promote Mobile Security - Event Marketer

Symantec Uses Apps, Chips to Promote Mobile Security

DB_Norton_2013 ETA
Brand: SYMANTEC
Agency: GENUINE INTERACTIVE IMG LIVE
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF HANDHELD TECHNOLOGY
Year: 2013

Symantec last summer leveraged its partnership with the latest Superman movie by rolling out the “Man of Steel” truck tour. The tour’s Digital Metropolis experience, billed as the place where all devices are connected (which is convenient for users and digital criminals alike), traveled the country to fight against consumer apathy about mobile device security and educate attendees about the dangers inherent in new platforms.

The brand impressed attendees with a tech-heavy experience that featured NFC at every point of contact, including NFC-enabled Samsung Galaxy 3 phones and HP monitors and NFC apps tied to Facebook and Tag Stands scattered around for data collection and activity tracking. The app was a “Man of Steel” decoder that helped each attendee interact with NFC chips hidden inside the Metropolis cityscape. The chips made up a scavenger hunt of digital dangers for guests to navigate. As people took a self-directed tour through the miniature Metropolis, each hidden NFC hotspot pushed a reaction to demonstrate how common everyday scenarios (such as using free Wi-Fi at a coffee shop) pose hidden dangers to their personal devices and data. Then the app helped them discover the Norton product they could use to overcome each type of threat and quizzed them to test their learning.

The NFC tech that the brand deployed allowed it to track the attendees and the success of the messaging at every point of contact. Now that’s a safe bet.

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