Sony Throws a Halloween Party at the United Nations - Event Marketer

Sony Throws a Halloween Party at the United Nations

DB_Silver_Sony & Columbia - Spiderman_2003 Ex
Brand: SONY
Agency: PARADIGM SHIFT WORLDWIDE
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2003
Out to create a highly visual publicity stunt that would garner media exposure for the DVD launch of Spider-Man, Columbia-TriStar/Sony hooked up with UNICEF for a program to benefit children “around…
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