Sikorsky Highlights Helicopters with Product Showroom - Event Marketer

Sikorsky Highlights Helicopters with Product Showroom

DB_Silver_Sikorsky_2010 Ex
Brand: SIKORSKY
Agency: MCMILLAN GROUP THE TAYLOR GROUP
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2010

To embody a brand architecture that communicated the changes in the organization, reinforcing customer service and unifying the entire company, Sikorsky Aircraft knew it had to redesign. The goal was to create an environment that was conducive to business, client-focused and exemplified Sikorsky as a global industry leader. The resulting new exhibit included a high-end product “showroom” to showcase helicopters, services and technological advancements and a separate, enclosed executive-level facility that included conference rooms for customers.

As the stars of the show, four helicopters were featured on slightly angled platforms made of cherry wood. Functionally, the exhibit was developed into two distinct sections: an open, public aircraft showcase and movable stage area for live presentations, and a private executive boardroom-level meeting room structure. As a result of the redesign, of the 885 booth attendees surveyed, 79 percent asked to be contacted by Sikorsky sales staff.

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