Siemens Uses Visual Audits, Exit Interviews to Maximize ROI - Event Marketer

Siemens Uses Visual Audits, Exit Interviews to Maximize ROI

Interview
Brand: SIEMENS
Agency: MARKETECH 360
Year: 2007
In today’s economic environment, every trade show exhibitor or brand marketer worth their salt measures the value of their investment. They evaluate traffic flow in, around and through their trade-show…
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