Shell Road Show Educates Hard-to-Reach Truckers - Event Marketer

Shell Road Show Educates Hard-to-Reach Truckers

DB_Gold_Shell_2005 Ex
Brand: SHELL
Agency: THE KERRY GROUP
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2005
Shell used a mobile tour to build some excitement around its Rotella brand among hard-to-reach trucking owner-operators, and the effort created measurable sales impact. The campaign, which started in 2004…
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