Shell Road Show Boosts Customer Ratings - Event Marketer

Shell Road Show Boosts Customer Ratings

DB_Silver_Shell_2009 Ex
Brand: SHELL
Agency: THE KERRY GROUP
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2009
To invigorate its rate of recommendation from its customers, Shell sent eight certified mechanics out on the road to visit 3,100 oil-change centers in the U.S. At the in-store visits, the mechanics…
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