Samsung's Tech Ecosystem Entices Golf Fans - Event Marketer

Samsung’s Tech Ecosystem Entices Golf Fans

DB_SamsungSports_EX 2017
Brand: SAMSUNG
Agency: WASSERMAN
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2017
Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase…
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