Samsung’s CES Press Event Leverages Mobilator Units
Samsung needed to launch a variety of product categories at its CES press event covering television, tablets and home appliance innovation. So, it leveraged a stage equipped with five computerized mobilator units that presented these categories in one cohesive format. The units moved and revealed featured products on and off the stage, including an entire kitchen of appliances. On top of that, Samsung used a 10-projector blend to support a 120-foot-wide curved video screen to display content. Nice.