Samsung's CES Press Event Leverages Mobilator Units - Event Marketer

Samsung’s CES Press Event Leverages Mobilator Units

Gold Winner—Designer/Builder: TBA Global | Client: Samsung |Project: 2014 CES Press Conference (Best Stage at a B-to-B Meeting)
Brand: SAMSUNG
Agency: TBA GLOBAL
Awards: EXPERIENCE DESIGN AWARDS — BEST STAGE AT A B-TO-B EVENT/MEETING
Year: 2014

Samsung needed to launch a variety of product categories at its CES press event covering television, tablets and home appliance innovation. So, it leveraged a stage equipped with five computerized mobilator units that presented these categories in one cohesive format. The units moved and revealed featured products on and off the stage, including an entire kitchen of appliances. On top of that, Samsung used a 10-projector blend to support a 120-foot-wide curved video screen to display content. Nice.

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