Samsung Promo Goes to the Movies with 'The Matrix' - Event Marketer

Samsung Promo Goes to the Movies with ‘The Matrix’

DB_Matrix_2004 Ex
Brand: SAMSUNG
Agency: CHEIL COMMUNICATIONS
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2004
Samsung’s Anycall cellular arm reached out to Cheil for a program in Korea that leveraged the popularity of The Matrix Reloaded to help hype a new Camcorder phone. Phase 1 began in the street and spread…
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