Rock Star Set Elements Drive Engagement for Primerica - Event Marketer

Rock Star Set Elements Drive Engagement for Primerica

DB_Primerica_2012 Book
Brand: PRIMERICA
Agency: SWITCH: LIBERATE YOUR BRAND
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2012
For its national convention at Atlanta’s Georgia Dome, Primerica created a supercharged environment. A massive stage set featuring nearly 3,000 square feet of LED video spread across 27 separate displays…
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