Reese's Engages Hispanics on the Spin Your Beat Tour - Event Marketer

Reese’s Engages Hispanics on the Spin Your Beat Tour

2016_Ex_EX_Multicultural_Hershey
Brand: HERSHEY
Agency: MARKETING WERKS
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2016
The Hispanic market is a powerful one, and Hershey’s in 2015 needed to solve a unique problem within it: Peanut butter. Since most Hispanic households don’t consider peanut butter a staple, the flavor…
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