Red Bull Site Gives Street Ball a Global Audience - Event Marketer

Red Bull Site Gives Street Ball a Global Audience

DB_Red Bull Basketball_2012 Book
Brand: RED BULL
Agency: 530MEDIALAB
Awards: EX AWARDS — BEST EVENT-RELATED WEBSITE OR PORTAL
Year: 2012
Red Bull put its own distinctive spin on one-on-one basketball, holding The Red Bull King of the Rock tournament on Alcatraz. To build word of mouth, the brand loaded promotions and information onto redbullusa.com/kingoftherock,…
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