Raytheon Combines 3D and Touch Hotspots at Air Show - Event Marketer

Raytheon Combines 3D and Touch Hotspots at Air Show

DB_Raytheon_2012 ETA
Brand: RAYTHEON
Agency: INHANCE DIGITAL THE BOSTON GROUP
Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Year: 2012

We all know what a smartphone is. Soon, soldiers in the field and military pilots will be wearing smart helmets and carrying portable devices equipped with Aviation Warrior technology from Raytheon that will keep them as wired into their surroundings as any teen trolling the mall. Only instead of keeping up with their friends, these guys will be tracking enemies in combat situations.

Raytheon’s pavilion at the 2012 Farnborough International Air Show brought this high-tech story to life via live action videography, visual effects, 3D modeling, graphic design, interactive programming and technology integration. Life-size interactive Aviation Warriors displayed on a 103-inch screen caught the eye of attendees who could rotate the figure 360 degrees with the flip of a finger.

Visitors could touch hotspots to learn more about the underlying technology components by way of rotatable 3D models, text and video. As a fun takeaway, they could have their photo taken with an iPad and have it composited onto the male or female Aviation Warrior, then have it sent to their email and post it to Facebook and Twitter. More than 1,000 attendees interacted with or were briefed using the experience, which presented disparate technologies in a fun and engaging way.

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