Purdue Pharma Takes 'Education, Not Sales' Approach - Event Marketer

Purdue Pharma Takes ‘Education, Not Sales’ Approach

DB_Gold_Purdue Pharma_2010 Ex
Brand: PURDUE PHARMA
Agency: CZARNOWSKI
Awards: EX AWARDS — BEST INTEGRATED TRADE SHOW CAMPAIGN
Year: 2010
To get doctors in the booth and learning about its new products, Purdue Pharma for its October 2009 AAFP exhibit blended sensory perception, soothing design and a smooth, “education not sales” approach.…
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