Procter & Gamble Pampers Women with Pop-Up Stores - Event Marketer

Procter & Gamble Pampers Women with Pop-Up Stores

DB_Gold_Procter & Gamble_2009 Ex
Brand: PROCTER & GAMBLE
Agency: SMARTFUSION
Awards: EX AWARDS — BEST POP-UP STORE
Year: 2009
Grocery store displays don’t often give brands the chance to show how their products can complement each other. So to target women shoppers, Procter & Gamble brought together a wide variety of its…
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