Porsche Gives VIPs Exclusive Look at its Test Track - Event Marketer

Porsche Gives VIPs Exclusive Look at its Test Track

DB_Ex 2017_B2B Production_Gold_Porsche
Brand: PORSCHE
Agency: GO! EXPERIENCE DESIGN
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2017
A number of luxury automakers have recently opened brand experience centers, but Porsche’s $60 million endeavor—and its subsequent grand opening event—took the concept to a whole new level. The red…
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