Polaris Rewards Riders with Off-Roading Extravaganza - Event Marketer

Polaris Rewards Riders with Off-Roading Extravaganza

Camp RZR Halloween
Brand: POLARIS
Agency: SIXSPEED
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2014

Camp RZR was a three-day off-roading mecca for RZR owners and their families that took place in the desert of Glamis, CA, where riders could experience miles of open sand and Polaris hospitality at its best—along with a big, roaring thank you from the brand. The extravaganza, which kicked off with a Halloween night trick-or-treat, offered free food, contests and giveaways, celebrity fun-ride competitions, stunt expos, demo rides, movie nights, a kids’ play area, fireworks, customization competitions and free mechanical support for all Polaris owners.

A full line-up of activities kept the crowd hopping. The RZR Experience Tour made an official stop with two crews running at all times to get as many attendees as possible into the new RZR XP 1000 side-by-side vehicle. It had to be the best demo ride ever offered in the dunes. A Show & Shine contest awarded prizes for the Best of Show, Best Paint/Graphics, Best Electronics and Craziest Build. Vendors hosted trick-or-treat and a costume contest. The grand finale of Camp RZR was a RZR XP 1000 giveaway, which was awarded to someone in the crowd on Saturday night.

With more than 30,000 people in attendance, Camp RZR was a massive success. The RZR Experience demos turned out the most rides of any of their eight stops in 2013, and strong media coverage placed the Polaris name in many households. Glamis and Polaris signed a five-year contract to return and Polaris is developing an East Coast Camp RZR.

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