Pepsi Swings Into Cubs Sponsorship With a Photo Op - Event Marketer

Pepsi Swings Into Cubs Sponsorship With a Photo Op

DB_Ex 2017_Guerrilla or Street_Silver_Pepsi
Brand: PEPSICO
Agency: TRACK MARKETING GROUP
Awards: EX AWARDS — BEST USE OF GUERILLA/STREET MARKETING
Year: 2017
Pepsi’s #HeyBatterBatter photo activation capitalized on the Chicago Cubs’ playoff run to create excitement around Pepsi’s partnership as the Official Soft Drink of the team. The photo op featured…
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