Pepsi Introduces New Logo with Three-Pronged Approach - Event Marketer

Pepsi Introduces New Logo with Three-Pronged Approach

DB_Silver_Pepsi_2009 Ex
Brand: PEPSI
Agency: VIVID MARKETING
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2009
To help ease the sometimes rocky transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl. On New Year’s…
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