Pepsi Introduces New Logo at Larger-Than-Life Events - Event Marketer

Pepsi Introduces New Logo at Larger-Than-Life Events

DB_Gold_Pepsi_2009 Ex
Brand: PEPSI
Agency: VIVID MARKETING
Awards: EX AWARDS — BEST INTEGRATED P.R.PROGRAM FOR AN EVENT
Year: 2009
Changing brands, especially beloved, 100-year-old-brands, is tough. To help ease the transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration…
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