Optimum Nutrition Flexes its Sponsorship Muscles
Optimum Nutrition took an organic approach to its 20-foot by 80-foot booth at Arnold Sports Festival by focusing on the human body. The company used the human body’s muscle fiber for inspiration, which tied nicely into its products that focus on the development and enhancement of muscle. This was physically translated into the wave fabric structures hanging above the whole exhibit and weaving in and out of the arch structures.
Products were showcased in transparent LED screen displays. Fitness enthusiasts were free to “strike a pose” on a central platform where muscles and accomplishment could be caught on video. Product display media walls were located along the aisles where visitors lined up. At the “True Strength” photo booth, visitors could snap a shot with an inspirational athlete visual for social media.
The exhibit, overall, was designed to be modular, allowing it to break down into smaller configurations for use in other events, organically.