Oprah Tour Takes a Social-by-Design Approach - Event Marketer

Oprah Tour Takes a Social-by-Design Approach

Oprah Magazine Roving ETA 2014
Brand: O THE OPRAH MAGAZINE
Agency: HARPO LIVE LEADDOG MARKETING GROUP PIXMOB THUZI WME LIVE
Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Year: 2014
Oprah doesn’t know how to do anything by half measures, and her The Life You Want tour was no exception. It hit the road last year with a truly staggering list of objectives, including creating an unforgettable…
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