Oculus Connect Blends Conference with Hands-On Demos - Event Marketer

Oculus Connect Blends Conference with Hands-On Demos

DB_Oculus_2015 Ex
Brand: OCULUS
Agency: FREDDIE GEORGES PRODUCTION GROUP
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (B-TO-B)
Year: 2015

Oculus may be all about virtual reality, but its first developer conference had two very real goals in mind—to keep those developing Oculus-compatible content and technology in the loop with upcoming Oculus technology and to excite developers about its products. It delivered on both counts.

To attract current and potential developers, the conference featured keynote speeches, workshops and demo opportunities. Oculus ceo Brendan Iribe and other prominent Oculus personnel led the keynotes and discussed the future of Oculus technology as well as the field of virtual reality as a whole, reinforcing Oculus’ position as the industry leader. Attendees were encouraged to bring the technology, games and other virtual reality experiences they had developed for the Oculus platform. They could share their products and receive feedback from Oculus team members in designated demonstration areas. The combination of speeches and presentations by industry leaders along with workshops and demo stations allowed for more personal, hands-on sessions without sacrificing the efficiency of larger presentations.

By blending together elements of a conference, convention and VIP event, Oculus Connect defied labels. Attendees showed off their equipment without having to pay for booth space as they would at traditional shows. And while attendees at most conventions are passive consumers of the content being presented, developers here had the opportunity to shape the experience and contribute to the event content. This mirrored Oculus’ own objective to encourage developers to keep contributing to Oculus-compatible content. For real.

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