Norton Leads Media Through the Mind of a Criminal
For the launch of its Norton Internet Security 2010 and Norton AntiVirus 2010 products, the brand needed to bring the reality of cybercrime to the forefront and present its new software as the leading solutions to online threats. To do so, it brought key media professionals from technology, lifestyle and national news publications and blogs to its “black market” showcase, where guests learned the methods, scope and prevalence of otherwise intangible online threats, and how Norton’s products thwarted those threats.
Industry experts led groups through the “BLK MKT,” a faux criminal underground with several exhibits and interactions that illustrated how criminals trade and exploit goods and identities stolen online. After the tours, in the Norton-branded auditorium, the brand presented its solution to combating all this criminal activity. The event closed with the Norton Solution Center, which allowed guests to learn about and interact with Norton’s new products, and to take that first step to protect themselves against digital dangers.