Nike Targets Active Females with Charity Run - Event Marketer

Nike Targets Active Females with Charity Run

DB_Silver_Nike_2006 Ex
Brand: NIKE
Agency: ON BOARD EXPERIENTIAL MARKETING
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2006
Targeting female fitness enthusiasts, Nike created the women’s marathon as a fun event for women that would also raise awareness (and funds) for the Leukemia & Lymphoma Society. Nike used email campaigns…
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