Nextel Activates a Tech-Heavy Glass House Experience - Event Marketer

Nextel Activates a Tech-Heavy Glass House Experience

DB_Gold_Nextel_2005 Ex
Brand: NEXTEL
Agency: NATIONAL TOUR
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2005
Nextel was thinking big when it signed on as title sponsor of NASCAR’s top circuit for the 2004 season, and its mobile activation was a clear reflection of that approach. At 6,400 square feet, The Nextel…
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