Netflix Engages 'OITNB' Fans With Pride Parade Floats - Event Marketer

Netflix Engages ‘OITNB’ Fans With Pride Parade Floats

db_netflix_edta_2016
Brand: NETFLIX
Agency: ALLIED EXPERIENTIAL
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Year: 2016
Standing out at pride parades is no easy feat, but Netflix’s interactive “Orange is The New Black” float at the New York and Toronto pride parades did just that. Fans were able to join cast members…
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