Nationwide Teaches Safe Driving in a High-Tech Mobile Experience - Event Marketer

Nationwide Teaches Safe Driving in a High-Tech Mobile Experience

eventtech_handheld_nationwide_2015
Brand: NATIONWIDE
Agency: CURRENT STUDIOS EVENT MARKETING STRATEGIES JKS MOTORSPORTS OGILVY
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF HANDHELD TECHNOLOGY
Year: 2015

As a well-established insurance company, Nationwide has worked to maintain its message over the years to protect what matters most to consumers. With that charge in mind, the brand set out to bring awareness to the number one cause of death among children in the United States—accidental injuries.

Through its Make Safe Happen mobile marketing program, Nationwide aimed to empower caregivers through tips and resources to help make their homes safer for children. Equipped with an 80-foot-long branded semi-truck and its (virtual) mascot, Nate the Eagle, Nationwide began touring the country.

Utilizing Bluetooth technology, the truck was able to power 22 iPads, three interactive screens that interacted wirelessly with the iPads, four animatronic-equipped props, augmented reality-based gamification and 15 BLE proximity sensors, which allowed the vehicle to physically respond to a child’s interaction.

Participating families were provided an iPad featuring a custom application and invited to board the truck, which was organized into “rooms” designed to mimic an average home layout. On the screen, they were introduced to Nate the Eagle, who guided them through six safety education experiences, along with interactive games and challenges for both parents and children. After the eight-minute truck engagement, green screen technology was used to generate a souvenir photo for guests within 60 seconds.

Ninety-two percent of participants agreed that the experience would help them make safer decisions and 18,200 people downloaded the Make Safe Happen app.

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