Nabisco Engages Boy Band Fans in Augmented Reality - Event Marketer

Nabisco Engages Boy Band Fans in Augmented Reality

DB_Mondelez2_2013 ETA
Brand: MONDELEZ INTERNATIONAL NABISCO
Agency: CARNIVAL LABS MOMENTUM WORLDWIDE
Awards: EVENT TECHNOLOGY AWARDS — BEST EVENT APP
Year: 2013
To generate awareness for its Nabisco cookies, crackers, confections and gum products, Mondelez International, which owns the brand, sponsored One Direction’s North American Tour. But to really make…
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