Motorola Leverages NFL Stars to Boost Sponsorship - Event Marketer

Motorola Leverages NFL Stars to Boost Sponsorship

DB_Gold_Motorola_2006 Ex
Brand: MOTOROLA
Agency: 141 WORLDWIDE
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2006
Motorola activated its NFL sponsorship with a fully integrated campaign that reached football fans on site at games, as well as in store, on air and online. The MotoZone mobile tour hit 24 cities, stopping…
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