Motorola Concerts Light Up the House of Blues - Event Marketer

Motorola Concerts Light Up the House of Blues

DB_HouseBluesMotorola_2007 Ex
Brand: MOTOROLA
Agency: OGILVYACTION
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2007
Motorola rocked the House of Blues with a concert series tailor-made for the distinctive target audiences of its RAZR, PEBL and SLVR handsets. The integrated program of online, on-air and on-site executions…
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