Morgan Stanley Leverages Pre-Loaded Event iPads
Morgan Stanley’s Academy of Investment Excellence program was on the road from March to November this year, bringing its custom iPad interactive experience to hundreds of its top-producing financial advisors all over the country. The Academy is a unique opportunity for advisors to gain insights from leading experts in geo-politics, macro-economics, investment strategy, academia and wealth management, and insures that they are informed and well-rounded.
There were three events, two in New York and one in San Diego, and the brand brought 500 of its advisors to each one. Each of the 500 attendees was given an iPad to use throughout each three-day conference. They logged into the tablet with a unique PIN number that unlocked a personalized information pack and a suite of interactive features. All of the interactive features were updated in real time throughout the event, giving the organizers much greater flexibility and control than traditional printed materials would have allowed.
Inside the app, attendees could watch presentations in both the general session and the six breakout rooms from anywhere as the presenter pushed the slides to the audience’s iPads, where they could also take notes in-app and view graphics. Who needs paper anymore?